Alex Cooper, the entrepreneurial host of the hit podcast “Call Her Daddy,” is entering the drink market with a new beverage tailored specifically for women.

The new drink, named Unwell Hydration, is described as “a functional beverage” that is electrolyte-infused, and is set to launch at Target on January 1, 2025. Cooper made the announcement during the New York Times DealBook Summit on Wednesday, revealing that the product is being developed in collaboration with Nestlé.

“This line of beverages was created by women for women, as wellness isn’t about being perfect all the time,” Unwell Hydration stated in a press release. “It’s about enjoying every moment and accepting the messiness of life.”

On her Instagram, Cooper expressed that Unwell Hydration is intended “for every version of you.”

“I love you, Daddy Gang! Get Unwell soon,” she added.

The announcement followed another successful year for Cooper, whose podcast ranks second on Spotify Wrapped’s list of top podcasts in the U.S.

When asked about what differentiates her drink from others on the market, Cooper told Elite Daily she was tired of seeing hydration drinks directed at men.

“The unique aspect is the motivation behind it,” Cooper said. “I’ve noticed that nearly all hydration drinks target men, focusing on high performance, as if you need to be an athlete to enjoy them. But Unwell Hydration aims for a different vibe: it’s for those who are just lounging on the couch and wanting something refreshing for their skin.”

Here are some details about Cooper’s new drink.

Flavors of Unwell Hydration

This new beverage will come in three flavors: Strawberry, Mango Citrus, and Orange Hibiscus.

Each bottle boasts over 700mg of electrolytes, a blend of B vitamins, 4g of sugar, and green coffee extract “for quick hydration and focus, helping you to feel unstoppable,” as mentioned in the release, which also highlighted that the flavors and colors are sourced purely from natural ingredients.

Purchasing Unwell Hydration

You can find Unwell Hydration exclusively at Target, both in stores and online, starting January 1, 2025. The price will be approximately $2.49 for a 16.9 fl. oz bottle and $14.99 for an 8-pack.

In 2025, the drink will also be launched at additional retailers across the United States, according to the press release.