“That’s hot!” Not quite. “That’s red hot!”

Paris Hilton is cranking up the fire with a fresh collaboration with Frank’s RedHot for Super Bowl 59, urging fans to “put that (expletive) on everything.”

“Whether you’re cheering for a team, the commercials, or the halftime show—I’m here to ensure all game day dishes are bursting with flavor and totally slay,” said Hilton in a statement. “That’s why I’m teaming up with Frank’s RedHot to revamp game day spreads with phenomenal taste. The true MVP is the host… now that’s RedHot.”

Through this partnership, in conjunction with Hilton’s media company, 11:11 Media, she will share her favorite recipes for game day while encouraging fans to flaunt how they spice up their favorite dishes with Frank’s, for a chance to win prizes.

“It’s legendary to be featured in a Super Bowl ad. I’m thrilled about this one,” the pop culture icon told YSL News. “It’s a really fun collaboration, and I adore the new tagline, ‘That’s red hot.’ I think it’s absolutely adorable, and people are going to love enjoying their food with Frank’s RedHot.”

Frank’s RedHot enthusiasts have been invited to join a contest where 59 fortunate winners, in honor of the 59th Super Bowl, will win $1,000 in cash, enough for a lifetime supply of Frank’s RedHot. Additionally, five lucky winners will receive a unique “custom crystal-bedazzled bottle of Frank’s RedHot,” designed by Hilton, as she claims these designs are her “trademark.”

“I bring sparkle wherever I go,” Hilton told YSL News. “That would make Frank’s RedHot even more iconic.”

Fans can snag these prizes by posting pictures and videos of the dishes they are “spicing up with Frank’s RedHot for the Big Game,” either online or on social media by tagging @FranksRedHot and using the hashtag #FranksSweepstakes. Each person is limited to one entry.

“I’m super excited to see what fans come up with,” Hilton expressed. “It’s delightful to see people get creative.”

For this collaboration, Hilton is once again stepping into the kitchen, whipping up Frank’s RedHot-inspired recipes like Buffalo Chicken Dip.

“I love adding Frank’s RedHot to everything because it truly amplifies the flavor,” Hilton shared, mentioning that she enjoys drizzling it on her wings, mac and cheese, and dips like queso and nacho dip.

And what’s the oddest thing she’s seen Frank’s RedHot paired with? Hilton revealed that during the shooting of the collaboration, they experimented by adding the sauce to caviar and ice cream. While Hilton herself didn’t taste these combinations, she mentioned that a friend did and enjoyed it.

Having previously hosted “Cooking with Paris” on Netflix, she stated to YSL News that the promotional videos were filmed in her pink kitchen at home.

“I adore cooking, and we filmed (the ads) in my pink kitchen at home,” Hilton said. “It was such a fun day of shooting. I can’t wait for people to see the recipes.”

Tabata Gomez, the chief marketing officer at McCormick & Company, Inc., commented that fans will enjoy “watching Frank’s with Paris’ unique style and playful personality.”

“Paris Hilton is a consummate entertainer who knows exactly what’s hot and what’s not,” Gomez stated. “I think fans are going to love seeing Frank’s with Paris’ unique style and fun personality—it’s an invitation for everyone to be daring and amp up their game day flavors. Share your most unusual food pairings with us.”

Who is Paris Hilton cheering for in Super Bowl 59?

With the food for game day planned, who will Hilton be backing during Super Bowl 59?

This year, she revealed that she and her family will be rooting for the Kansas City Chiefs over the Philadelphia Eagles. Hilton mentioned that she plans to order Chiefs jerseys for herself and her family and “get them adorned with Swarovski crystals.”

Although she received “many offers to host parties and events,” Hilton affirmed that she will “stay at home with my family, my babies, and my husband, enjoying the game in our own space.”

Paris Hilton’s Super Bowl reminiscences

That said, Hilton carries “so many Super Bowl memories” from viewing parties to hosting and DJ-ing at pre-game festivities.

“It was a family tradition for us to go to the Las Vegas Hilton– my mom, dad, sister, and brothers– and always enjoy an amazing game day (with) viewing parties,” Hilton reminisced.

Yet, one of her “most memorable experiences” was hosting and performing at a Super Bowl party in Miami in 2020, right before the big game.

“Everyone had an incredible time before the big game the next day,” Hilton recalled.

When asked about her favorite halftime show, Hilton stated it’s tough to pick one since “everyone is just so amazing each year.”

“But one of my top favorites was Rihanna,” Hilton said. “She is such an icon and an astounding performer. I love watching her.”

Saman Shafiq is a trending news reporter. Follow her on X and Instagram @saman_shafiq7.