Jake Duhaime is hard to overlook as he roams the bustling Radio Row at the Super Bowl. The Bostonian and devoted Taylor Swift fan is clad in a vibrant golden jacket that catches the eye, especially among the sea of sports personalities dressed in muted tones of blue, gray, and black.

“This all began last year at the Super Bowl,” he explains. “I thought, ‘Taylor is here. I need to do something that will resonate with all the dads, Brads, and Chads.'”

Duhaime, who works in marketing, previously showcased a sequined jacket in Las Vegas that boldly stated, “Taylor is the NFL.”

‘Glitter & Gold’: Grab your special edition featuring Swift and Kelce’s romance

He adds, “Last year, I interrupted a live broadcast from a radio station, 98.5, holding a Taylor Swift 2024 flag.” His golden jacket, created by Mel the Clothing, is adorned with shimmering patches all over the front and back.

The jacket features numerous playful references to Swift, including images of her sharing a kiss with Travis Kelce on the football field. A few patches depict Swift and Kelce sticking their tongues out, a nod to the Roman numerals for Super Bowl LIX, which phonetically sounds like “licks.”

Contrasting beautifully with the black collar is a vibrant red-and-yellow fleur-de-lis. The sleeves boast the phrases “Dynasty (Taylor’s Version)” and “Tay-Peat (Taylor’s Version),” alongside the bright white words “Tayvoodoo” emblazoned across the chest.

“I even put up a billboard in Philadelphia,” he shares while showcasing his dazzling jacket.

To playfully tease Eagles fans, Duhaime joined forces with Tasty Clean, a company that produces an edible cleaning spray based in Dallas, to install a billboard that reads, “Hey Philly, Tayvoodoo is real” along Interstate 95. The $3,000 advertisement positioned near Lincoln Financial Field also states, “Alchemy becomes reality on 02.09.25.”

Duhaime has been a dedicated Swiftie since the early days of her career.

“I’ve always loved country music,” he recounts. “When I first heard ‘Teardrops On My Guitar’, I thought, ‘This girl is going to be as big as LeAnn Rimes.'”

He’s attended every tour and can recount each time he saw the Eras Tour headliner from the front row.

“My first concert was back in 2009 during the ‘Fearless Tour,'” he reminisces. “It was in Boston where she opened for Keith Urban.”

If given the chance to speak to Swift, Duhaime would express his gratitude, saying, “Thank you for introducing me to live music. The thrill I feel watching you perform is the same as watching my team in the Super Bowl.”

Stay updated with Bryan West, the News Network’s Taylor Swift reporter, on Instagram, TikTok, and X as @BryanWestTV.