Beyoncé and her Cécred hair care brand are making waves online, as the superstar collaborates with “Love Island” celebrity Serena Page for a fresh hair care video.

In the newest segment of the series titled “Who’s in the Cécred Salon,” reality star Page gets the full Cécred treatment while seated in the salon chair.

Throughout the 8-minute video, an “overjoyed” Page chats with the brand’s Director of Education, Dr. Kari Williams, about the current condition of her hair. “I’ve had my hair in braids for more than ten weeks, and it hasn’t received much care while I was on the island,” Page shares. “I just took them out a few days ago.”

Page explained that she opted for braids as a protective style before spending several weeks filming “Love Island” in Fiji, but now she’s looking forward to achieving a sleek middle-part hairstyle. She also noted that it has been years since her last salon visit: “I’m a total DIY queen when it comes to my hair.”

Dr. Williams then treated Page to the full Cécred experience, utilizing products like the reconstructing mask treatment, clarifying shampoo, exfoliating scalp scrub, and hydrating conditioner.

Additionally, Page had a great time, enjoying laughter, dance breaks, and candid moments with her boyfriend, fellow “Love Island” star Kordell Beckham, who makes a special appearance in the video.

Before the release of the video, the acclaimed hair care brand hinted at Page being the next guest in the Cécred salon. After the Season 6 reunion of the popular reality series on August 19, Cécred’s official Instagram shared a clip of a woman, presumably Page, exclaiming, “I got a text!” while seated in the beauty chair.

At the same time, the text stated, “A hot new bombshell has entered the Cécred salon!”

Fans quickly started speculating about the identity of the islander. One user commented, “Girl Serena, I can recognize that laughter from far away.” Another fan playfully asked, “Does Beyoncé watch Love Island?”

Page is the latest prominent individual to join forces with the songstress for hair care initiatives.

Grammy-winning artist Victoria Monet also appeared in a different episode of “Who’s in the Cécred Salon.” Numerous other celebrities have experimented with the products and featured in Cécred campaigns.

As fans may remember, the creator of “Cowboy Carter” unveiled her hair care line back in February. She initially teased this business endeavor last May on Instagram, discussing how her upbringing in her mother’s hair salon shaped her perspective.

Beyoncé expressed, “I saw how caring for and celebrating hair can significantly uplift our spirits. I witnessed my mother heal and support countless women. Having learned so much from my own hair journey, I’ve always desired to uphold her legacy.”

Follow Caché McClay, the Beyoncé Knowles-Carter correspondent at the YSL News Network, onInstagram,TikTok, andX as @cachemcclay.