Good morning! Daniel de Visé here, bringing you your Daily Money update.

As students return to schools and universities, scammers are also back in action.

Particularly vulnerable are college students, as noted by Betty Lin-Fisher. However, scams can target anyone, including the families of younger students and even the children themselves.

Here are some tips to keep yourself safe.

‘Demure’ trend goes viral

Do you consider yourself to be demure? Mindful? Cute? What about the brands or celebrities you admire?

This month, a new internet trend has taken off, especially across social media platforms. If you’ve been active online, you’ve probably caught wind of it.

The trend was initiated by TikTok star Jools Lebron, whose viral video has amassed over 36 million views as of Tuesday, as reported by Mary Walrath-Holdridge.

“You see how I do my makeup at work? Very demure, very mindful,” Lebron shares in the video.

What does it all signify?

🍔 Today’s Menu 🍔

Your Daily Money correspondent recalls growing up in Chicago when deep-dish pizza was the ultimate choice. If you decide to try a famous Chicago pizza chain today, you might get a lesser imitation of the iconic pizzas from the past, unlike those from the glory days of Gino’s, Leona’s, and Uno.

It’s not surprising that none of these places made it to Yelp’s new list of the top 100 pizza spots in the Midwest. Chicago even missed out on the top position.

Countless tourists have flocked to these major pizza chains, tasted mediocre cheese and soggy crust, and left feeling confused about the hype. Trust us: you’ll never understand what you missed.

Daniel de Visé writes on personal finance for YSL News.