In an effort to counter the rising popularity of Vice President Kamala Harris, former President Donald Trump is investing millions in TV ads. However, a particular small ad purchase has garnered significant notice.

The Trump campaign has allocated $48,000 for ads in Florida’s West Palm Beach media area, where Trump resides, according to advertising monitoring services AdImpact and Medium Buying. The 15-second ads are set to begin airing on Tuesday.

Democratic leaders are seizing on this ad purchase to suggest that Trump’s team is anxious about Florida, especially since recent polls indicate a more competitive race than anticipated.

Phillip Jerez, the Executive Director of the Florida Democratic Party, highlighted the Trump ad buy on X, stating: “Donald Trump is afraid of losing Florida.”

A YSL News/Suffolk University/WSVN-TV poll this month revealed Trump ahead of Harris by 5 points in Florida, while another conducted by Florida Atlantic University showed him leading by 3 points.

In the 2020 election, Trump increased his victory margin in Florida, winning by 3.3 percentage points. Governor Ron DeSantis secured his reelection with a staggering 19 points in 2022, leading many to believe Florida was no longer a battleground state.

However, Harris has invigorated the Democratic base, including efforts in Florida, as the party works to unite its supporters against Trump and Republican candidates further down the ballot, such as Senator Rick Scott. Democrats use Trump’s ad purchases as evidence that Florida is a competitive state.

“We warned you that Trump would start investing in TV ads in Florida,” Florida Democratic Party Chair Nikki Fried commented on X.

The ads running in West Palm Beach might be primarily geared towards Trump himself, as he is a frequent viewer of television news and resides at his Mar-a-Lago estate in Palm Beach.

“Florida is solidly Republican territory, but we will not underestimate any state,” Trump spokesman Brian Hughes said in a statement. “Our campaign has strong organizations nationwide and makes necessary investments throughout.”

According to the Wesleyan Media Project, since mid-July, 44,000 ads supporting Trump have been aired nationwide, in comparison to 32,700 for President Joe Biden, who exited the race on July 21, and Harris.

“Nonetheless, the Democrats are spending more overall, with about $63 million against approximately $49 million in ads supporting Trump,” the group noted.

Ad spending is heavily focused on key swing states like Wisconsin, Michigan, Pennsylvania, Arizona, Georgia, and Nevada. Combined, both parties have invested over $4 million in television ads for the presidential race across six media markets since mid-July: Philadelphia, Phoenix, Atlanta, Harrisburg, Pittsburgh, and Detroit.

The media market with the highest amount of presidential ad spending is Philadelphia, at nearly $12 million.