The frozen food delivery company Yelloh, which was formerly called Schwan’s, announced on Monday that it will be shutting down its yellow trucks for good this fall.

This 72-year-old frozen food brand will end all services in November, citing significant business challenges and shifts in consumer habits.

Michael Ziebell, a board member, stated in a press release that the company has been struggling with widespread staffing shortages and supply chain disruptions caused by the pandemic.

“These issues, coupled with evolving consumer lifestyles and increasing competition that has been growing for more than two decades, have made it tough to thrive,” Ziebell explained. “The rise of online shopping has replaced the direct, personal customer interactions that were once the core of our business.”

Rebranding: Schwan’s Home Delivery Became Yelloh in 2022

Founded in 1952, the Minnesota-based company started as Schwan’s Home Delivery, expanding to serve countless households across nearly every U.S. state using its famous yellow trucks.

In 2022, the company transitioned its name to Yelloh but retained its tagline of being the “original frozen food company.” Yelloh currently has around 1,100 employees spread across the country.

“Our priority now is the well-being of our employees and supporting them,” Ziebell mentioned in a statement. The last day customers can order from Yelloh trucks will be Friday, November 8.

“It is with heavy hearts that we have decided to shut down Yelloh’s operations,” said CEO Bernardo Santana in a press release. “We are grateful to our loyal customers and dedicated employees for their support throughout the years.”