Get ready for a fresh look for your Mountain Dew cans!

PepsiCo’s design team is enhancing the Mountain Dew brand image to highlight outdoor experiences, set to launch in summer 2025.

The revamped packaging will feature a larger “Mountain Dew” logo on all flavors, with “Mountain” fully spelled out. This contrasts with the current chaotic design introduced in 2009, replacing it with a serene tree-lined scene as the backdrop. “We’re thrilled for fans to experience the new Mountain Dew, showcasing a logo that reflects the brand’s heritage, a bright new color scheme, and distinctive outdoor elements representative of each flavor,” stated Mauro Porcini, PepsiCo’s senior vice president and chief design officer.

New Mountain Dew Logo Offers a ‘Nostalgic’ Vibe

The new logo draws inspiration from designs of the past, reverting from the “Mtn.” abbreviation back to “Mountain”. Additionally, it incorporates a nod to the brand’s inception in 1948 and includes a citrus leaf to dot the “i” in “Mountain.”

PepsiCo’s Design & Innovation team aimed to craft a “more accessible” visual identity for Mountain Dew. This nostalgic design has been positively received, boosting purchase interest among loyal Dew fans, Gen Z, and millennials, according to Umi Patel, PepsiCo Beverages North America’s vice president of consumer insights and analytics.

The new logo rollout comes shortly after Mountain Dew introduced “the Mountain Dude,” a character in their TV ads whose mission is to inspire Dew enthusiasts to “get off your (donkey)” and embrace outdoor adventures.

“With roots in the mountains, the unique citrus flavor of Mountain Dew has propelled it into a global cultural icon, providing us with a rich history to lean into as we visualize the next 75 years of this brand,” commented JP Bittencourt, Mountain Dew’s vice president of marketing, in a statement.