Dunkin’ Donuts has delighted its fans and rival brands with a bold and playful post on its Instagram account.

This particular post was part of a series promoting Halloween-themed items from Dunkin’, featuring a new beverage, a donut, and a custom Munchkins bucket. While the initial posts were fairly straightforward, the spicy one shared on Tuesday included some cheeky messaging.

The post stated, “YA GIRL SAID IM NOT SO ITSY BITSY.”

Numerous users, including several brands like Walgreens, jumped into the comments to either commend Dunkin’ for its creative marketing or to continue the joke.

Dunkin’ has kept the playful spirit alive with new posts, even launching merchandise featuring the “spider donut” mascot that quickly sold out, according to the brand.

“Dunkin in their unhinged era. Pop awffffp,” commented one user.

Pringles and other brands respond to Dunkin’s bold post

“You got spunk, kid,” commented Pringles.

Cheez-It added: “Orange spider could never.”

Other brands, such as Walgreens and QVC, humorously pleaded with Dunkin’ to tone it down.

Walgreens said, “Dunkin please my girls on here,” alongside a crying emoji.

The Roger Williams Park Zoo in Providence, Rhode Island, echoed this sentiment, stating, “I can’t handle this today.”

Smart Sweets succinctly summarized the mood with just: “Real.”

Check out Dunkin’s Halloween treats available through October

Dunkin’ is fully embracing Halloween, introducing several new menu items along with special offers for reward members and merchandise.

New menu items include:

• Potion Macchiato: A delightful mix of espresso and milk featuring a bright, purple marshmallow ube flavor, available hot or iced.
• Spider Specialty Donut: Covered in purple frosting and topped with a Glazed Chocolate Munchkins Donut Hole Treat, drizzled in chocolate for spider legs and white drizzle for eyes.
• Halloween Munchkins Bucket: A decorated purple bucket, filled with a 50-count assortment of Munchkins Donut Hole Treats, featuring new sprinkle-covered Halloween Munchkins.

Dunkin’ is also enhancing its classic vanilla, chocolate, and strawberry frosted donuts with festive orange and chocolate sprinkles, according to a news release from the company.

Dunkin’ rewards member offers include:

• Oct. 1-31: Earn 100 bonus points for mobile orders on Mondays
• Oct. 15-21: $3 Maple Sugar Bacon Sandwich
• Oct. 22-28: $1 Classic Donut
• Oct. 23: Boosted Members get 4x points on drinks
• Oct. 29-Nov. 4: Snackin’ Bacon for just $2
• Oct. 29: Earn 3x points on 25- or 50-count Dunkin’ Munchkins Donut Hole Treats

Customers can sign up for a free Dunkin’ Rewards account at dunkinrewards.com.

Dunkin’ merchandise:

Fans can also showcase their love for the brand with DunKings tracksuits, which gained popularity during Dunkin’s Super Bowl LVIII advertisement.

The tracksuits come in three Halloween-themed styles to cater to every trick-or-treater’s taste:

• Original DunKings Tracksuits: The jacket ($60) and pants ($60) are sold separately on ShopDunkin.com while supplies last.
• DunKids Tracksuits: Sold as a set ($80) and available exclusively on ShopDunkin.com while supplies last.
• DunKings Costume Set: This ensemble includes a long-sleeve jersey shirt, bucket hat, and sunglasses, perfect for dominating Halloween. The set costs $44.99 and is available on ShopDunkin.com and in select stores while supplies last.

The brand is also reintroducing its 6-foot Inflatable Spider Donut Halloween decoration, which can be purchased only on ShopDunkin.com for $55.