Mars Wrigley reintroduces Snickers Trees and other festive treats ahead of the holidays
It turns out that Reese’s aren’t the only candies that can take on festive forms.
Last week, Mars Wrigley confirmed that their beloved Snickers Trees, which are Snickers bars shaped like trees, will be available again for the holiday season, alongside several other treats with “festive” flavors and packaging.
The collection features candies that are guaranteed to make anyone’s holiday list, according to a release from Mars Wrigley.
The highlight of this collection is the Snickers Trees, which capture all the “deliciousness” of the standard Snickers bar in a recognizable holiday shape.
This year, Mars Wrigley promises that the Snickers Trees will have “more of the good stuff,” including caramel, creamy nougat, crunchy roasted peanuts, and rich milk chocolate.
Hershey’s and others also offer festive candy shapes
The holiday season sparks creativity in candy companies, leading them to introduce unique candy shapes and colors tailored to the occasion a few times each year.
Companies like Hershey’s go all out for holidays such as Valentine’s Day, Halloween, Christmas, and Easter, when people are more likely to buy candy for friends and family.
Hershey’s continues to produce Reese’s candies in various holiday shapes, including hearts, pumpkins, ghosts, and trees. Similarly, Mars Wrigley has found success with its festive line of products.
Mars launches Snickers Trees and additional festive flavors
While the Snickers Trees take center stage, Mars Wrigley has also introduced a few other festive M&M’s and Dove flavors in this year’s lineup, along with the returning favorites.
New flavors include:
- M&M’S Toasty Holiday Peanut
- Dove Dark Chocolate Holiday Mint
Classic flavors and candies include:
- M&M’S Holiday Mint
- M&M’S Milk & Peanut Red & Green
- M&M’S Minis Red and Green
- DOVE Milk & Dark Chocolate
- M&M’S Red & Green Megatubes
- M&M’S Red & Green Canes
- LIFE SAVERS® Storybook
- SKITTLES® Canes