Subway is set to conclude its $6.99, 6-inch meal deal sooner than anticipated. However, a new promotion offering 20% off subs is now available.

The meal deal, which began on November 3 in honor of National Sandwich Day, allowed customers to select a six-inch sub, a small soda, and either a bag of chips or cookies.

Despite its rollout, Restaurant Business Online reported that Subway decided to terminate the deal on Wednesday due to “poor performance,” following an internal message relayed to operators on November 22.

“The Meal Deal aimed to boost foot traffic, sales, and, ultimately, profitability at restaurants. It met these goals during the trial phase,” the note stated. “While the overall daily redemptions for the national Meal Deal promotion were in line with expectations, it didn’t produce the anticipated overall results.”

In a statement issued to YSL News on Wednesday, Subway refrained from commenting directly on the deal’s early cancellation or the report of its poor performance. However, a spokesperson did mention that the chain is quick to adapt value offerings as necessary.

“Our approach to providing value is well-considered and data-driven, allowing us to balance consumer preferences while safeguarding franchisee profitability,” the Subway spokesperson shared with YSL News. “We continuously experiment with new value options aimed at encouraging profitable customer visits and fostering loyalty. We take feedback and data seriously and adjust our strategy promptly if needed to benefit our franchisees, customers, and overall operations.”

YSL News also discovered that the $6.99 six-inch meal deal will still be accessible via the company’s digital platforms until December 26.

New 20% Off Promotion Launches

As per the chain’s website, starting Wednesday, customers can enjoy 20% off any subway sandwich by entering the digital code TWENTYOFF. This offer is valid online or through the app until January 5.

At the end of October, Subway introduced its Double Chocolate Peppermint Footlong Cookie, available from November 1 until December 31. This cookie is the second footlong cookie ever launched by Subway and marks the chain’s inaugural holiday-themed footlong cookie, as previously stated by a Subway spokesperson to YSL News.

Other fast-food chains, such as McDonald’s, Burger King, Wendy’s, and Taco Bell, have also engaged in value meal promotions this year to attract and retain customers who are cautious due to rising costs, according to YSL News.