Tourists have often been viewed negatively, but their influence has become overwhelming in some regions. It’s time to adopt a different mindset.

Places from the Canary Islands to Hawaii are currently facing issues related to over-tourism and climate change. In the last year, locals in countries like Spain and Greece have expressed their discontent with the sheer number of tourists. A survey last spring revealed that 67% of Hawaii residents believe the islands prioritize tourist needs over those of local inhabitants, leading to a higher cost of living, environmental harm, and a disregard for cultural values.

Without proper management, mass tourism can lead to environmental and cultural damage, displace communities, and put pressure on local resources and infrastructure.

“Such impacts not only hurt the destinations but also degrade the overall travel experience, potentially causing it to fade away,” stated Paula Vlamings, chief impact officer at Tourism Cares, a nonprofit dedicated to fostering positive change in tourism.

Many are now familiar with the concept of responsible tourism, which emphasizes making choices that benefit the destinations while promoting sustainability and fairness, as noted by Vlamings. According to Booking.com’s Sustainable Travel 2024 report, 71% of the 31,000 participants expressed a desire to enhance their travel locations, an increase from 66% in 2023.

Yet, translating this awareness into action remains challenging, with 45% of respondents admitting sustainability isn’t a top priority when planning trips and 34% feeling they lack the ability to make a significant impact, as reported. Engaging in community-based activities while traveling not only aids the local area but also allows travelers to forge a deeper, more genuine connection to their destinations rather than engaging in mere commercial tourism. A true win-win situation!

Here are some effective methods to become a more conscientious traveler.

Start with the right tool

If you’re uncertain where to begin your research, consider using Tourism Cares’ Meaningful Travel Map, which is a fantastic resource. This newly created interactive map showcases 30 member destinations and more than 400 vetted local impact organizations, ranging from inclusive businesses to those focusing on environmental and cultural conservation. Simply hover over your chosen location to discover recommended activities.

The map’s inception dates back to 2018 when the nonprofit collaborated with Visit Jordan to find underrepresented communities, nonprofits, and social enterprises poised to benefit from tourism, linking them with advisors and tour operators.

“Our goal was to lead travelers away from famous attractions like Petra and into local communities where tourism can uplift lives, particularly for women and families,” Vlamings explained. The nonprofit later expanded this initiative to areas like Colombia, Puerto Rico, and Lake Tahoe, eventually leading to the creation of the global map.

Understanding ‘going local’

Travelers are often urged to support local enterprises, but what does this mean in practice? “To create community bonds during travel, focus on experiences that foster genuine interactions with locals in their natural settings,” Vlamings advised.

Opt for activities led by locals, such as volunteering with nonprofits, participating in historical walking tours, taking cooking classes focused on regional dishes, or visiting cultural centers or Indigenous communities. Additionally, try timing your visit to coincide with important cultural celebrations, like Lei Day in Hawaii.

To immerse yourself in the destination, consider using public transportation or engaging in conversations with locals to gain insights into their lifestyles, favorite dining spots, or shops.

Verify sustainability credentials

It can be daunting for travelers to figure out whether a hotel or tour operator is genuinely sustainable or simply greenwashing. “The problem today is the absence of a consistent global standard for sustainable tourism businesses, which means travelers need to do their due diligence,” said Vlamings.

Look for reputable third-party accreditations that emphasize positive social and environmental practices when you’re researching options:

• B Corporation Certification
• Travelife
• Good Travel Seal from Green Destinations
• Fair Life Tourism
• Rainforest Alliance Certified

Finding peace from the crowds

Many of us can’t simply remove popular destinations like Venice and Amsterdam from our travel lists. If that’s the case, Vlamings suggests planning your visit during off-peak seasons to avoid overcrowding and adhere to visitor limits set by attractions and local regulations. Also, look for alternative experiences beyond the main tourist draws and support small businesses instead of large chains.

Ultimately, always remember that you are visiting a place that is home to real people. “It’s vital to treat these communities with the same consideration you would want for your own home,” Vlamings emphasized.