Cinnabon, famous for its delicious cinnamon rolls, is set to introduce a new twist on its classic offerings starting next week, incorporating a tangy twist for adventurous customers.

On Monday, August 19, Cinnabon will launch unique items in partnership with Warheads, a brand known for its sour candies, at select locations. This collaboration lets fans enjoy an exciting blend of sweet and sour flavors while supplies last.

The new treats feature:

• Cinnabon X WARHEADS Topped Bons: Available in three vibrant flavors – Blue Raspberry, Green Apple, and Watermelon. These topped bons combine Cinnabon’s iconic cinnamon rolls with WARHEADS’ signature popping candies, creating an extraordinary flavor experience.
• WARHEADS Blue Raspberry Chillatta: This refreshing beverage combines the classic Cinnabon frozen Chillatta with the tangy taste of WARHEADS candies, perfect for beating the summer heat.

The Rise of Brand Collaborations

Collaborations like this have been gaining popularity in the market. For example, long before McDonald’s teamed up with Travis Scott, they had the McJordan burger almost 30 years ago.

On August 13, Coca-Cola and Oreo announced a limited-edition release for September: Coca-Cola flavored Oreo cookies and Oreo-flavored Coke Zero. Additionally, this past April, Oreo worked with Sour Patch Kids for a special release.

In July, Poppi, a prebiotic soda brand, partnered with Avocados from Mexico to create an avocado drink called “Pop-Guac.”

The collaboration trend goes beyond products. There have been notable partnerships involving celebrities and entertainment, as well.

Last month, Red Lobster introduced its Flavor Flav’s Faves meal in collaboration with the Public Enemy rapper, helped by his announcement of the return of Crabfest. Krispy Kreme also celebrated the 30^th anniversary of the ‘90s sitcom “Friends” with a special line of donuts available only in the U.K.