Taylor Swift Eras Archive website debuts on her 35th birthday. What’s it about?
In a fun twist, Taylor Swift is now eligible to run for president as she celebrates her 35th birthday on Friday the 13th. To mark this special occasion, her dedicated marketing company, Taylor Nation, announced the unveiling of an archive website.
“It’s our favorite person’s birthday,” her Instagram account exclaimed. “Join us in celebrating Taylor’s eras with the newly launched #TSErasArchives site, where you can explore behind-the-scenes looks at her most beloved music videos.” The accompanying video features a vibrant montage of her “Taylor’s Versions” re-recordings set to a remix of “I Can Do It With A Broken Heart,” highlighting the “Reputation (Taylor’s Version)” in a unique gothic font.
The archive site showcases exclusive behind-the-scenes clips that were shared with fans during the pre-show of the Eras Tour. These include snippets from “Bejeweled,” “Lover,” “Cardigan,” and “Fortnight.”
Celebrate the ‘Eras Tour’ with our captivating book
Fans are invited to share their “Tortured Poets” photos, which might be featured on the archive site or in other areas of the Swift fan universe. A disclaimer on the submission page clarifies that Swift’s team reserves the “right and permission to print, publish, broadcast, and use, worldwide in any media now known or hereafter developed, including but not limited to the internet.”
Speculation is rife among fans about whether a behind-the-scenes documentary or concert film may be on the horizon. Observers at her final Eras Tour performances in Vancouver noted the presence of numerous cinematic cameras. Her previous concert film included moments and images from the fandom during the credits.
The bottom of the archive site lists accolades from 2024, including Swift’s remarkable achievements at the Billboard Music Awards, where she clinched 10 golden microphones from 16 categories, making her the most awarded artist in BBMAs history.
Swift is taking a well-deserved break after her extensive two-year Eras Tour across the globe. What could be next for this talented artist?