Jaguar is steering into a new direction with its recent rebranding efforts.

On Monday, during Miami Art Week, the luxury car manufacturer introduced its electric Jaguar Type 00 concept model, touting it as “Jaguar at its best,” according to their press announcement.

Jaguar stated, “The global re-emergence of Jaguar at Miami Art Week underscores its role as a champion of art, honoring British artists and creativity.”

Following last month’s announcement of its rebranding, Jaguar is set to realign with its original vision of “Copy Nothing,” a principle established by its founder, Sir William Lyons. The company also aims to embark on this transformative journey with a fresh design vision at its core, as mentioned in the release.

Jaguar Type 00 Makes a Bold Impression with Its Concept Reveal

“The magic of Jaguar holds a special place in my heart – it’s an original British luxury brand unmatched in its legacy, craftsmanship, and emotional allure,” said Adrian Mardell, CEO of Jaguar Land Rover. “We are rediscovering that essence and aim to evoke the same wonder that surrounded legendary models like the E-type. Our journey has already begun, guided by our original motto, Copy Nothing – and the outcomes will be remarkable.”

“We’ve developed a boldly creative new character for Jaguar that remains true to the brand’s DNA, while also looking forward and standing out significantly,” stated Rawdon Glover, managing director at Jaguar.

The electric vehicle is described as “distinct and unconventional,” featuring a long hood, a sweeping roofline, a fastback silhouette, and dramatic 23-inch alloy wheels, according to Jaguar.

“A bold new look for Jaguar. Smooth surfaces. A glassless rear tailgate and panoramic roof with body-integrated glazing offer a sculptural aesthetic,” the luxury vehicle maker noted.

As Jaguar embraces its fresh identity, the company intends to highlight symbols of transformation while retaining familiar features, such as the leaper logo. The model is expected to be unveiled in late 2025 and will be manufactured in the UK, the announcement indicated.

Miami Pink and London Blue

The Type 00 was showcased in two striking colors: Miami Pink and London Blue.

“Satin Rhodon Rose, referred to as ‘Miami Pink’ in celebration of the city’s iconic architecture, draws inspiration from the unique rose tint of aging brass,” Jaguar elaborated on its website. “Inception Silver Blue, known as ‘London Blue,’ pays tribute to British creativity and is inspired by the Opalescent Silver Blue shade from the classic 1960s Jaguar E-type.”

According to Jaguar, the Type 00 model will be built on their proprietary Jaguar Electric Architecture, offering a range of up to 478 miles and an EPA rating of 430 miles. The vehicle is anticipated to gain 200 miles of charge in just 15 minutes, stated the luxury car maker.

For additional details about the electric four-door GT, visit www.jaguar.com/copy-nothing.