Have you ever imagined driving a giant peanut on wheels?

For the past 90 years, Planters, the snack brand famous for its nuts and chocolates, has given college graduates the chance to do just that. Each year, three exceptional candidates, known as “Peanutters,” are selected to operate a 26-foot-long peanut vehicle, affectionately called the NUTmobile.

With the new year underway, Planters is searching for its next group of Peanutters for the 2025-2026 season.

Want to know more? Here’s all the information available about applying to drive the Planters’ NUTmobile.

What is the NUTmobile?

The NUTmobile is a promotional vehicle shaped like a peanut and measures 26 feet in length, traveling across the nation to promote Planters.

What do NUTmobile drivers do?

In brief, NUTmobile drivers organize and participate in over 200 events annually around the country, representing the Planters brand through their giant peanut vehicle.

Their responsibilities include generating media interest in different communities, creating enjoyable brand experiences during public interactions, and developing creative social media content for the NUTmobile.

According to the application details, specific tasks of the NUTmobile drivers include:

• Promoting the NUTmobile’s visits to local media outlets, including TV, radio, and online publications
• Conducting media interviews and providing weekly updates on media coverage
• Managing social media for the NUTmobile with three to five posts each week
• Interacting with over 160,000 people face-to-face to ensure a fun experience and positive brand engagement
• Handling logistical details such as hotel bookings, parking, and vehicle upkeep
• Learning and sharing interesting facts about Planters’ history while in costume, portraying character roles

Additional responsibilities can be found on the NUTmobile job application.

What are the requirements to be a NUTmobile driver?

Candidates interested in being NUTmobile drivers must hold a bachelor’s degree, preferably in fields like sales, marketing, journalism, public relations, or communications, along with a valid driver’s license, as detailed in the application.

Applicants must be willing to work flexible hours, including weekends, nights, and holidays, and travel is a key component of the job.

What does a NUTmobile ‘season’ look like?

NUTmobile drivers are hired for a year-long term, running from June through the following May.

What is the salary for NUTmobile drivers?

New NUTmobile drivers begin with an annual salary of $45,000, as stated in the job application.

Additionally, the job includes benefits such as medical, dental, and vision insurance, a 401(k) plan with a match, wellness programs, life insurance, tuition reimbursement, and paid time off.

When does the NUTmobile application close?

The deadline to apply for the NUTmobile position is Friday, February 14. Applicants must complete an online job application and submit a creative audition video to be considered for this opportunity.

The position is listed under “Peanutter Marketing” on the Hormel Foods website, based in Austin, Minnesota, although the role primarily involves remote travel.

How did the NUTmobile originate?

The first NUTmobile was a simple two-door peanut-shaped vehicle created by a Planters salesman in 1935, as per the Planters website.

In 1999, the Mr. Peanut Hot Rod, a 25-foot-long peanut-shaped car, debuted. That same year, the iconic NUTmobile visited over 35 cities.

Over the years, numerous versions of the NUTmobile have been introduced and retired. Currently, there is one NUTmobile that serves as the primary tour vehicle, according to the Planters website.

Greta Cross is a national trending reporter at YSL News. Follow her on X and Instagram @gretalcross.