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HomeEntertainmentKendrick Lamar and Willy Chavarria Collaborate on Exciting Super Bowl-Inspired Fashion Line

Kendrick Lamar and Willy Chavarria Collaborate on Exciting Super Bowl-Inspired Fashion Line

 

Kendrick Lamar and Willy Chavarria Collaborate on Super Bowl-Inspired Fashion Line


If you’re getting ready for Super Bowl Sunday and considering what to wear, it’s time to check your wardrobe.

 

Renowned rapper Kendrick Lamar and celebrated designer Willy Chavarria are launching a special capsule collection with the NFL, inspired by Lamar’s highly anticipated halftime performance at the Super Bowl.

Chavarria expressed his admiration for Lamar, saying, “Kendrick’s performance is significant, especially because of his influence on the empowerment of Brown and Black communities. I truly appreciate his heartfelt connection to Los Angeles. We dedicated a lot of effort to perfecting the styles, and Kendrick was instrumental in making sure everything felt right.”

He added, “Collaborating with Kendrick is a meaningful cultural milestone for both of us as we both firmly advocate for our communities.”

 

This isn’t their first collaboration; the two previously worked together in 2023 on custom outfits for Lamar’s festival appearances.

The new collection, created by Chavarria and Kendrick’s creative agency pgLang, features fashionable items like a stylish black bomber jacket adorned with the classic NFL logo and a hoodie featuring the phrase “Super Bowl LIX: Foot Up on the Gas, But Somebody Gotta Do It.” The lineup also includes T-shirts and gym shorts.

 

All profits from this collection will go to support individuals affected by the wildfires in Los Angeles.

Lamar, who just released his critically acclaimed sixth album “GNX” in November, is set to perform during the halftime show at Caesars Superdome in New Orleans on February 9.

R&B artist SZA, who collaborated with Lamar on “GNX,” will be a special guest during the show.

 

The collection by Lamar and Chavarria will launch for purchase on Wednesday at 12 p.m. ET/9 a.m. PT on Lamar’s official website.

 

You can also find select items at Willy Chavarria and Mitchell & Ness (available at 12 p.m. ET/9 a.m. PT) as well as on NFLShop.com and Fanatics.com (starting at 3 p.m. ET/12 p.m. PT).

Contributing: Brendan Morrow, YSL News; Ed Masley, Arizona Republic