The Grammy Awards marked a new chapter in the ongoing rivalry between rappers Kendrick Lamar and Drake.

After a series of diss tracks and even a lawsuit, Lamar claimed the Grammys for best rap song, best rap performance, and best music video for his highly acclaimed Drake-targeted track, “Not Like Us.”

If subtlety cuts deep, Lamar definitely brought his A-game on Sunday by rocking denim-on-denim, often referred to as a Canadian tuxedo, which seemed to be a jab at Drake’s Canadian roots. Additionally, Lamar’s recent collaboration with Drake’s ex SZA for his Super Bowl halftime show, as well as their appearances on each other’s albums, has only heightened the tension between the two stars.

How Many Grammys Did Kendrick Lamar Win?

On Sunday, Lamar took home five Grammys, including those for best rap song, best rap performance, and best music video, all for the diss track.

Kendrick Lamar’s Disses Against Drake in Their Feud

The song “Not Like Us” is filled with clever wordplay and accusations directed at Drake and his crew, suggesting predatory behavior while cleverly using the title of one of Drake’s albums, referencing “Certified Lover Boy? Certified pedophile.”

The cover art for “Not Like Us” features an image of Drake’s home marked with red symbols for known sex offenders. The music video opens with Lamar doing push-ups on cinderblocks as a direct response to Drake’s diss track “Push Ups.” Additionally, Lamar incorporates owl imagery, a nod to Drake’s OVO Sound label, to clearly establish their rivalry. At one point, he even shatters an owl piñata.

That Lamar walked away with two of the most prestigious Grammy awards might sting for Drake, who is currently in a legal battle with Spotify and Universal Music Group — the label that represents both artists — in a dispute over the alleged inflation of streaming numbers for “Not Like Us.”

It’s not unusual for a diss track to earn Grammy nominations and wins. Drake’s own diss aimed at Meek Mill, “Back to Back,” was nominated for best rap performance at the 2016 Grammys, and he lost to Lamar’s “To Pimp a Butterfly” hit, the protest anthem “Alright.”

In fact, LL Cool J’s “Mama Said Knock You Out” was the first diss track ever to win a Grammy, taking the award for best rap performance in 1991, aimed at rapper Kool Moe Dee during their infamous feud.

The ongoing feud between Drake and Kendrick has dominated the rap scene for quite some time. Their rivalry dates back to 2013 but heated up significantly this past spring as they exchanged sharp lyrics and serious accusations.

Before “Not Like Us,” Lamar released a striking diss track titled “Euphoria.” Additionally, he dropped “6:16 in LA,” which clearly references the timestamp style that Drake popularized with songs such as “6PM in New York” and “8AM in Charlotte.”

However, fans noted that “6:16” could carry several meanings: June 16 is Father’s Day in both the U.S. and Canada; it’s also the birthday of late rapper Tupac Shakur, whom Drake controversially referenced using AI during the feud; the premiere of the HBO show “Euphoria,” executive produced by Drake, aired on June 16, 2019; and June 16 was reportedly the date of a Kendrick Lamar concert in Toronto, amongst other interpretations.

During the summer, Lamar performed at the “The Pop Out – Ken & Friends” concert on Juneteenth, showcasing “Not Like Us” five times while encouraging the crowd to defend the West Coast against any disrespect.

Though Lamar’s halftime performance will likely draw from his latest album, “GNX,” which does not include “Not Like Us,” the widespread acclaim for the diss track suggests that Drake’s troubles are far from over. It may very well make an appearance on one of the biggest stages in the music and sports worlds.

Contributing: Brendan Morrow, Taijuan Moore, KiMi Robinson, Anika Reed, Jay Stahl