When Mike Tyson walked onto the stage at the Apollo Theater in New York on May 13, fans noticed his unusual black T-shirt that had “Dimopoulos Law Firm” printed on it in white letters.

This former heavyweight champion has had his fair share of legal issues in his life, but this has a different twist. This was Tyson’s first press conference to promote his upcoming fight with Jake Paul, scheduled for Friday at AT&T Stadium in Arlington, Texas.

Dimopoulos Law Firm, which specializes in personal injury cases and shares office space in Las Vegas with Tyson, proudly posted on Instagram, “We’re thrilled to announce that we are an official sponsor of Mike Tyson for his upcoming bout against Jake Paul.”

A large billboard in Las Vegas showcases an image of Tyson alongside the law firm’s owner, Steve Dimopoulos, featuring their slogan: “We Win.”

Tyson is clearly making a successful move in this venture.

In addition to this fight’s promotion, he has been endorsing a wide variety of products, including energy pouches with caffeine, testosterone replacement therapy, home kits for growing psychedelic mushrooms, cannabis goods, a clothing line, saunas, a financial services application, and, of course, personal injury legal services in Las Vegas.

LF*GO, a company that markets those caffeine-infused energy pouches, prominently displays their branding in Tyson’s training gym, which has been featured in his widely shared training videos.

During his training sessions and press events, Tyson has frequently sported T-shirts with the logos of his partner companies.

“This collaboration is fantastic because you not only get the legendary Iron Mike but also an incredible spectacle of a fight,” stated LF*GO chairman, David Cynamon. “Iron Mike was always on our wishlist. This fight is just the cherry on top.”

Mike Tyson’s cannabis brand aims to capitalize on the excitement

Andrew Ruf, who manages Tyson, explained that after Tyson’s 2020 exhibition match against Roy Jones Jr.—which ended in a split draw—he had expressed an initial reluctance to fight again.

However, Ruf mentioned that Tyson later revisited the idea and grew more enthusiastic about it.

Despite asserting that money isn’t his motivation for fighting Paul, it’s evident that the buzz surrounding the match has resulted in significant benefits beyond the ring.

Adam Wilks, CEO of Tyson 2.0, Tyson’s cannabis business, indicated that they’ve been able to “capitalize on the excitement surrounding the upcoming match.”

This week in Dallas, Tyson 2.0 has teamed up with Cannify, a seller of CBD and various other products, for an event. It’s important to note that recreational cannabis sales are still illegal in Texas.

“The response has been phenomenal for us,” remarked Wilks, who has helped expand Tyson 2.0 into Germany and the UK. He continues to pursue Tyson’s global ambitions.

“He frequently calls me, a few times each week, asking, ‘Adam, why aren’t we in this market?’ ” Wilks shared. “Then he’ll travel somewhere with family and say, ‘Adam, why aren’t we present there?’ I have to explain, ‘Mike, it’s not legal in that area yet, or the regulations haven’t been established.’ ”

Fraser Burns, who collaborates with Tyson to provide testosterone treatments via telehealth, noted that he receives similar inquiries from the boxer. They co-founded Iron Remedy MD, a central part of this collaboration, and Tyson is keen on expanding globally, according to Burns.

“He believes our services can motivate millions of men worldwide, and he understands the significant potential impact of this,” said Burns. “When Mike sets his sights on something, it truly happens.”

Mike Tyson’s boxing shorts to be uniquely designed

The fight will also bring Tyson some advantageous exposure.

His classic boxing style will be getting a new flair thanks to his collaboration with BYLT Basics, a clothing brand that plans to create Tyson’s signature black boxing shorts.

“These shorts will pay homage to Mike Tyson’s iconic look, designed with a minimalistic yet classic black style,” a representative from BYLT told YSL News Sports. “Tailored specifically for Mike Tyson, they will represent a timeless design that reflects the power and skill of the champion.”

Additionally, BYLT is crafting a modern interpretation of Tyson’s famous cut-out towel that he traditionally wore before fights, which will be featured during his pre-fight procession.

Clearly, Tyson recognizes the importance of presentation leading up to the match. After all, just last Saturday, he flew to Dallas, sharing a video clip of his flight.

He was seen wearing a black T-shirt showcasing the words “Dimopoulos Law Firm.”