This Valentine’s Day, M&M’s has a delightful surprise for your loved ones: a brand-new flavor.

Limited-edition Strawberries & Creme M&M’s are now available in stores nationwide for $5.99, perfect for Valentine celebrations. These candies have a pink and red coating and are filled with white chocolate and “a dreamy strawberry twist,” as stated in a press release from M&M’s.

The brand emphasized that these treats are ideal for various occasions, whether mixed into popcorn for a romantic comedy movie night or shared with friends at a gathering, as they are “the ultimate treat for spreading love.”

M&M’s has explored similar flavors in the past. For Valentine’s Day 2024, they launched the M&M’s White Chocolate Strawberry Shake, another white chocolate offering which was highlighted as “the fan favorite seasonal flavor … back for a limited time only.”

If you’re considering getting your Valentine some M&M’s but want a classic flavor, you might consider Cupid’s Blend M&M’S Milk Chocolate Valentine’s Day Candy (starting at $5). These come in a mix of red, pink, and white colors, filled with smooth milk chocolate. Another option is the M&M’s Milk Chocolate Valentine’s Day Candy Assortment ($9.99), which includes 26 individually wrapped packs of M&M’s that have spaces for “To” and “From” messages.

More M&M’s options for your Valentine

If you plan ahead, you can find some special M&M’s gifts for your loved ones. Here are a few options available on the M&M’s website:

• Mars 2025 Valentine’s Bundle ($39.99): Includes the new limited-edition Strawberries & Creme M&M’s, M&M’s Minis in festive packaging, along with Lifesaver Wild Berry Gummies X’s & O’s and Skittles in heart-shaped boxes.
• M&M’s Love Gift Box & Card ($39.99): Contains custom M&M’s.
• M&M’s Heart Shaped Candy Gift Box ($24.99): A personalized heart-shaped gift box filled with custom M&M’s.