‘Dull,’ ‘disappointing,’ ‘failed’: Reactions to Spotify Wrapped on social media
This Wednesday, Spotify unveiled its annual Wrapped feature, but instead of the usual praise, it has received a surprisingly negative response.
Users have noticed issues ranging from a longer wait than normal for the event to a shortage of metrics, leading to skepticism about this year’s Spotify Wrapped, particularly as it’s the first since the company laid off 17% of its staff.
The announcement of these layoffs came exactly a year ago, with CEO Daniel Elk stating that around 1,500 jobs would be eliminated. Some users have even suggested that these cuts contributed to the disappointing results of this year’s Wrapped, labeling it as confusing and lackluster.
Spotify has yet to respond to YSL News’s inquiries for comments made late Wednesday.
Here’s what the web has to say about this year’s Spotify Wrapped.
Social media feedback
The release has garnered a tepid response from many users, who noted this year’s version seems heavily driven by AI.
This year, the release includes a unique “AI podcast” that summarizes listeners’ behaviors over the past year, showcasing the influence of artificial intelligence.
Several posts this year have drawn connections between the layoffs from last year and the quality of this year’s Wrapped.