Taco Bell is launching a unique drive-thru feature at five locations just in time for the festive season, coinciding with a Super Bowl advertising initiative.

On Tuesday, Taco Bell introduced its first Live Más Drive-Thru Cam. This service lets Taco Bell Rewards members take pictures from a photo booth while remaining in their cars after picking up their orders at the drive-thru window.

This innovative experience is part of Taco Bell’s new Super Bowl advertising effort. Customers who participate and agree to be featured could appear in Taco Bell’s upcoming Super Bowl LIX commercial during the game’s third quarter on February 9, 2025. This will mark Taco Bell’s return to Super Bowl commercials after a three-year hiatus.

Want to know more? Here’s everything you need to understand about Taco Bell’s Live Más Drive-Thru Cameras.

How do the drive-thru cameras function?

To participate in using the drive-thru camera, you must be a Taco Bell Rewards member. Signing up is free and can be done at tacobell.com/rewards or via the Taco Bell app.

While at one of the five selected locations, members should open and log in to the app, then go through the drive-thru as they normally would. At the end, they will stop under the Live Más Drive-Thru Cam and scan a QR code to initiate the photo countdown.

According to Taco Bell’s news release, the camera will capture a sequence of six images featuring the driver and passengers. Two digital photo strips, similar to those from traditional photo booths, will be emailed to the Taco Bell Rewards member.

Members who choose to participate will have their photos considered for Taco Bell’s Super Bowl LIX commercial.

When and where can you find the drive-thru cams?

As per Taco Bell’s announcement, the Live Más Drive-Thru Cams will be available at the following five locations over the coming weeks:

• Dec. 3-5: 1604 S. La Brea Ave. in Los Angeles, California
• Dec. 4-6: 17565 E. Bagley Road in Middleburg Heights, Ohio
• Dec. 10-12: 310 Big Mac Drive in Cookeville, Tennessee
• Dec. 11-13: 15797 JFK Boulevard in Houston, Texas
• Dec. 17-19: 116 W. Rea Road in Wauchula, Florida

A Taco Bell representative confirmed that the cameras will operate from 2 p.m. to 10 p.m. local time.

Is there a cost to use the drive-thru cameras?

The use of Taco Bell’s Live Más Drive-Thru Cams is completely free. However, only Taco Bell Rewards members can access these cameras.

When did Taco Bell last air a Super Bowl commercial?

Taco Bell’s last Super Bowl advertisement was in 2022. The 30-second spot, titled “The Grande Escape,” featured rapper Doja Cat. The upcoming Super Bowl commercial will be produced in collaboration with the creative agency Biite, known for creating content for Taco Bell.