Attention all shoppers: Target is kicking off its “early” Black Friday sale right now.

The popular retailer has decided to jumpstart holiday shopping, featuring a variety of deals available throughout December, aimed at maximizing your savings. Daily “Deal of the Day” offers began on Friday, Nov. 1, and will continue until Tuesday, Dec. 24, exclusively for Target Circle members using the Target app.

In addition, Target is rolling out a new three-day Early Black Friday Sale, which runs until Saturday, Nov. 9. This sale includes “thousands of exciting deals, many discounted by up to 50%,” according to a news release from Target.

The store is also bringing back its weekly deals, which will be offered for the duration of the holiday season. You can find these weekly discounts in Target’s Weekly Ad, released every Friday. This week’s offers feature markdowns on certain cosmetic products, essential laundry and bathroom items, as well as select food items like salad kits and snacks.

The National Retail Federation anticipates that this holiday shopping season may see a significant uptick, with consumer expenditures expected to increase by 2.5-3.5% compared to last year.

“We understand that shoppers have many options for holiday shopping, which is why we’re focusing on what Target excels at – providing excellent products, fantastic prices, and a shopping experience that’s enjoyable and straightforward,” stated Rick Gomez, Target’s executive vice president and chief commercial officer.

Walmart, another retail competitor, has also shared its Black Friday offerings this week, revealing special sale dates from Nov. 11 through Cyber Monday (Dec. 1).

Important information about Target’s Early Black Friday Sale

There’s no need to postpone your holiday shopping for Black Friday, at least not if you’re heading to Target.

The Early Black Friday sale at Target started on Thursday and will run through Saturday, Nov. 9.

Target stores will maintain their standard hours, generally 7 a.m. to 11 p.m. local time. Categories on sale include clothing, accessories, toys, kitchenware, floor care items, holiday decorations, and bedding and lighting:

Top offers from Target’s Early Black Friday Sale

• Up to 50% off small appliances
• 50% off Threshold holiday sheets
• Up to 40% off electronics
• 30% off select toys
• 30% off clothing and footwear
• 30% off holiday trees and lights.

Target’s Holiday Price Match Guarantee applies for groceries and holiday gifts purchased until Christmas Eve. If an item you bought is later available for less at Target, they will match the price. Additionally, Target will match prices from select competitors within 14 days of your purchase.