(This article was revised as an earlier version contained an error.)

As Election Day nears, voter registration is hitting new highs, particularly among younger people, many of whom are casting their votes for the first time.

On National Voter Registration Day this past Tuesday, over 150,000 individuals registered via Vote.org, marking the highest number ever recorded on that day. The organization managed to register 279,400 voters throughout all of last year.

Recently, 337,826 individuals clicked a link shared on Instagram by pop icon Taylor Swift directing them to their state’s voter registration portal.

While Swift stated she plans to vote for Kamala Harris, the Democratic candidate, individuals are not required to declare a party when registering, and neither Vote.org nor Swift monitored registrations by political affiliation. Vote.org has previously informed YSL News that approximately 80% of those they register participate in the following election.

A significant portion of the recent registrations comprises young voters, many participating for the first time.

Data from Vote.org reveals that voters under 35 accounted for a remarkable 81% of Tuesday’s registrations, with the largest increase among those who are 18. On this year’s National Voter Registration Day, 11% of registrants were 18 years old, which marks a 53% increase compared to four years ago.

“We are witnessing an impressive rise in the number of 18-year-olds registering to vote,” stated Vote.org CEO Andrea Hailey. “We believe that if we can facilitate the registration of the upcoming generation of voters, they will actively participate in our democracy.”

Senator Elizabeth Warren of Massachusetts, a Democrat, is also working to simplify the voter registration process.

After extensive advocacy, she announced on Friday that individuals filling out health insurance applications on HealthCare.gov will now have the option to receive information about voter registration.

“The vitality of our democracy relies on Americans registering and exercising their voting rights,” Warren emphasized in a statement. Many individuals using the website seek health coverage due to low-wage jobs that don’t provide insurance or are transitioning off their parents’ plans upon reaching age 26.

“I have urged the government to leverage every opportunity to simplify the registration process, particularly for younger and lower-income individuals, and this enhancement is a crucial step by the Biden-Harris administration to safeguard the voting rights of all Americans,” Warren added.

Others are discovering innovative methods to encourage young people to register, such as Ezra Gershanok, whose apartment subletting business in New York City, Ohana, targets younger audiences through engaging content: humorous memes.

He and his team are distributing flyers featuring election-themed jokes alongside a QR code that links to a voter registration page.

His objective is to assist newcomers to the city, which is exactly his company’s target demographic, in registering to vote. “In the past month, our website traffic has surged to 40,000 unique visitors, many of whom are young individuals just starting their careers in New York, representing a demographic that typically does not register to vote,” he noted. “Thus, we thought, ‘Could we influence this election by encouraging our users to register?'”

They recorded 445 registrations this week and aim to help register 10,000 young voters by Election Day.

“I doubt this would appeal to individuals in their 40s;”

“It might appeal to those in their 50s, but it certainly has a strong connection with younger audiences,” stated Gershanok.

If you want to register to vote, please visit Vote.gov, vote.org, or contact your local or state election office.