With Election Day nearing, voter registrations are hitting new highs, especially among younger individuals, many of whom are registering to vote for the first time.

This past Tuesday, which was National Voter Registration Day, more than 150,000 individuals registered via Vote.org—the highest number the organization has recorded for that day. In total, Vote.org registered 279,400 voters throughout the previous year.

Additionally, over 400,000 users clicked on a link shared by pop singer Taylor Swift on Instagram that guided them to their respective state voter registration forms.

While Swift has endorsed Democratic candidate and Vice President Kamala Harris in her voting plans, it’s important to note that voters aren’t required to choose a party when they register, and neither Vote.org nor Swift tracks the political affiliations of registrants. Vote.org has previously shared with YSL News that around 80% of those they register participate in the subsequent election.

A significant portion of the newcomers to the voter rolls are younger individuals, many gearing up to cast their votes for the first time.

Vote.org reports that individuals under the age of 35 comprised 81% of registrations on Tuesday, with the largest increase occurring among 18-year-olds. On this year’s National Voter Registration Day, 11% of new registrants were 18—an increase of 53% compared to the same day four years prior.

“We’re witnessing a remarkable influx of 18-year-olds registering to vote,” stated Vote.org CEO Andrea Hailey. “Our goal is to embrace the upcoming generation of voters and encourage their participation in our democracy by making registration accessible and motivating them to vote.”

Democratic Senator Elizabeth Warren from Massachusetts is taking initiatives to simplify the voting registration process.

After years of advocacy, she revealed on Friday that applicants for health insurance through the HealthCare.Gov website will now have the option to access information about voter registration.

“The vitality of our democracy relies on Americans actively registering and exercising their voting rights,” Warren emphasized in her statement. Many users seeking coverage through this platform often hold low-wage jobs that don’t provide insurance or are transitioning off their parents’ insurance at 26.

“I’ve advocated for the government to employ every available resource to facilitate voter registration, especially for younger and lower-income individuals. This update signifies a noteworthy effort by the Biden-Harris administration to safeguard voting rights for all Americans,” Warren concluded.

Others are also discovering innovative ways to register young voters, like Ezra Gershanok, whose New York City subletting enterprise, Ohana, is implementing engaging methods to attract younger audiences through humorous memes.

He and his colleagues have been handing out flyers that feature election-themed humor along with a QR code leading to a voter registration website.

The aim, he explained, is to encourage young individuals who are new to the city—the target audience for his company—to go through the voter registration process. “Last month, our website traffic surged to 40,000 visitors, many of whom are young professionals who just graduated and are starting their first jobs in New York, or belong to groups that typically don’t register,” he shared. “We thought, ‘Could we make a difference in this election by helping our own users register?'”

They achieved 445 registrations this week, with a goal of registering 10,000 young individuals by Election Day.

“This approach might not resonate with older demographics, but it’s definitely appealing to younger people,” Gershanok noted.

To sign up to vote, visit Vote.gov, vote.org, or contact your local election office.