New studies indicate that educating tourists about the impact of climate change while visiting the Great Barrier Reef does not dampen their experience and can actually promote climate action.
Research from the University of Queensland shows that informing tourists about climate change impacts on the Great Barrier Reef does not negatively affect their enjoyment and can effectively motivate them to take climate action.
The study involved surveying 656 visitors about their experiences and behaviors during boat excursions.
Dr. Yolanda Waters from UQ’s School of the Environment noted that the feedback from visitors regarding climate change information was very positive.
“Sharing details about how climate change has affected our marine ecosystems does not lessen the enjoyment of the Great Barrier Reef for visitors—in fact, our findings suggest it may enhance it,” said Dr. Waters.
A significant 80 percent of participants expressed a desire for more information on climate change, especially regarding how they could contribute to solutions.
Dr. Waters described the findings as beneficial for both climate action and the tourism sector.
“In the tourism industry, there’s a widespread belief that discussing climate change might upset visitors or spoil their experience, particularly in areas at risk of harm,” she explained.
“However, our research indicates that tourism operators can improve guest experiences while advancing efforts for climate action at the same time.”
Five boat operators in Cairns and Townsville participated in the study, with some tourists receiving climate-related information through a marine biology presentation, posters on board, a brief informative video, and ongoing discussions about climate change impacts and actions throughout their journey.
Adult participants were encouraged to fill out a brief five-minute survey during the return trip.
Dr. Waters believes these findings highlight further chances to enhance climate messaging and engage tourists in climate change efforts effectively.
“Tourism has the potential to be a strong advocate for climate action,” she stated.
“Our research indicates that most tourists are eager for more insights, especially concerning how they can take meaningful action.”
With the Great Barrier Reef facing increasing threats from climate change—as emphasized in the Queensland Government’s latest Reef Outlook Report—the call for proactive responses has never been more pressing.
The delicate ecosystems of the reef are under severe strain, and the approach taken by the tourism industry could significantly influence both environmental outcomes and the future sustainability of this sector.
