Although the focus is on President-elect Donald Trump’s return to Washington, D.C., many people are turning their attention to his younger son, 18-year-old Barron Trump.

Internet users were abuzz in November when a viral video showcased Barron’s enthusiasm for a designer briefcase. This moment transcended politics and highlighted his impact on his father’s reelection campaign, as he connected with younger male voters—an essential demographic in Trump’s success.

Despite being the youngest child of the soon-to-be president, Barron has largely maintained a low profile since turning 18 last year. However, as Inauguration Day approaches, public interest in him is likely to increase, especially as children of future presidents often partake in the ceremonial aspects of the event.

Here’s what you should know about Barron in anticipation of Inauguration Day.

What part will Barron play during his father’s second term?

Trump’s offspring have consistently supported his business and political endeavors over the years. During Trump’s first term, his daughter Ivanka and son-in-law Jared Kushner acted as key advisors.

Donald Trump Jr. kept himself in the spotlight during his father’s third campaign, and recently traveled to Greenland during public discussions about possibly acquiring the island, without dismissing military options.

Most of what we know about Barron comes from his parents, especially Melania Trump, the incoming first lady.

Barron did not attend the 2024 Republican National Convention in July, where his father accepted the party’s nomination, and he also chose not to serve as a Florida delegate due to prior commitments, as stated by Melania.

While he might not appear publicly for his father as much as his siblings, Barron is making an impact in different ways.

As a young white male, Barron represents “the bro vote” that the Republican party targeted in the November elections, contributing to a major victory. His father noted that with Barron’s guidance, he sought to connect with younger audiences through podcast appearances with figures like Joe Rogan.

What fuels the fascination with Barron?

Typically, presidential children enjoy a level of privacy before reaching adulthood. Now that Barron is 18, the internet is reveling in the life of this 6-foot-7 young elite from Manhattan.

Barron’s relatability as a reserved young adult offers a striking contrast to his father’s controversial public persona, which has generated interest.

As George Washington University’s American Studies and Political Science professor Elisabeth Anker once noted, Barron has added a humanizing aspect to Donald Trump for some conservative voters who see him as a devoted father.

Though his childhood doesn’t fit a classic underdog narrative, Melania’s revelations in her bestselling memoir about Barron facing bullying provide insight into the challenges he has encountered, showcasing how even a child of privilege can have universal experiences. This connection, along with his support for Trump and the MAGA agenda, positions Barron as a “younger version of Trump.”

Additionally, even those who disagree with his father’s politics joined the meme phenomenon in November when a 2010 clip of young Barron on “Larry King Live” resurfaced and gained traction online. The audio was even remixed into a club track.

In the clip, Barron, with a noticeable Slovenian accent, enthusiastically declares, “I like my suitcase,” while holding a stylish briefcase. When he asks his mother, Melania, “I have to go to school now?” she informs him that it’s not yet time for school. Barron persists, asking, “Now, I’m gonna go?”

A user comment on a repost of the video said, “I dislike Trump (but) I like my suitcase.”

Contributing: David Oliver.