Chipotle Announces Return of ‘Boorito’ Special with $6 Burritos on Halloween
Chipotle enthusiasts are in for a festive treat this Halloween with the return of “Boorito.”
This popular fast casual restaurant will celebrate the spooky season with the “Boorito” promotion, which offers customers extended hours and $6 entrees on Thursday, Oct. 31. However, this deal is exclusive to Chipotle Rewards members who place their order dressed in costume.
Moreover, 53 Chipotle locations in select college towns across the country will have extended hours on Halloween night to satisfy Gen Z’s late-night cravings.
“Our fans look forward to this annual event, and we’re always brainstorming new ways to enhance their Halloween experience,” said Chris Brandt, chief brand officer at Chipotle, in a company news release. “This year, with longer hours at college campuses and expanded celebrations across two continents, Boorito will be grander than ever.”
$6 ‘Boorito’ Offer Returns on Halloween
If you’re in one of the selected college towns and have a late-night craving for Chipotle, you can place your order until midnight.
Note that the “Boorito” offer does not apply to kids’ meals, catering orders, or orders placed through third-party platforms. There is a limit of one discounted entree per customer, and any additional items or changes will incur extra charges.
The “Boorito” tradition has also spread to other countries, including Canada, the U.K., and France, which will feature a similar discounted meal deal at their local Chipotle restaurants on Halloween.
Chipotle Collaborates with Spirit Halloween for Costume Line
This year, Chipotle has fully embraced the Halloween spirit by partnering with Spirit Halloween to launch a unique costume collection inspired by social media memes.
Available for purchase both online and at select Spirit Halloween stores in cities like Chicago, Denver, New Jersey, Los Angeles, New York, and Egg Harbor Township, these costumes include wearable versions of a Chipotle napkin, fork, water cup, burrito, and to-go bag, while supplies last.
The bodysuits come in sizes ranging from adult small to XL and are sold individually, priced at $39.99 in both the U.S. and Canada.