The owner of the Dallas Cowboys, Jerry Jones, is frequently in the public eye due to his management of the NFL’s most profitable team, but he is garnering attention of a different kind as 2025 begins.

This attention isn’t related to the status of Cowboys coach Mike McCarthy; rather, it focuses on Jones’ acting skills.

Jones surprised fans with a cameo appearance on the hit show “Landman,” which portrays characters pursuing an oil boom in West Texas. The 82-year-old, who initially made his fortune in the oil sector, received acclaim for his performance alongside notable actors Jon Hamm and Billy Bob Thornton.

Here’s what you need to know about Jones’ cameo and why it resonated with both “Landman” viewers and NFL fans.

Jerry Jones’ ‘Landman’ Cameo

Jones made his appearance in the ninth episode of “Landman,” which premiered on Paramount+ on January 5, 2025. His character visits Hamm’s character, Monty Miller, in the hospital following a heart attack.

During the scene, Jones delivered a poignant monologue emphasizing the significance of family in life, sharing the joy he finds in collaborating with his children within the franchise.

“Now I’m not claiming I’ve done everything right, but I decided long ago to work with my kids,” he expressed in the scene. “They are involved in all areas — my leasing, oil and gas, real estate.”

“So when I acquired the Cowboys, my intention was for us to work together. I thought it was for them, but I’ve gained the most from it.”

His performance conveyed deep emotion, with viewers noticing a glimmer of tears in his eyes by the conclusion of his brief role, delivering a powerful line that resonated with Hamm and Thornton’s characters.

“I take great pride in the Cowboys and the success we’ve had in oil and gas, but that pales in comparison to how proud I am of spending my life working alongside my kids,” Jones added.

The authenticity of his speech drew significant praise, with many believing Jones spoke from the heart, leading to speculation that his lines might not have been scripted.

Jerry Jones’ Acting Background

Jones’ appearance in “Landman” is not his first foray into acting. Here is a list of shows where he has appeared as himself:

• Coach (1996)
• Arli$$ (1996-2000)
• Entourage (2010)
• Cubed (2011)
• The League (2012)
• Landman (2025)

How Jerry Jones Built His Wealth

According to Forbes, Jones first made his million as a wildcatter in the 1970s oil industry. He has continued to invest in drilling ventures, owns multiple residential real estate properties in Dallas, and in 2018 became the primary shareholder in Comstock Resources, an oil and gas firm based in Texas.

Jones’ most significant asset is the Cowboys, which he bought for $150 million in 1989. Today, Forbes estimates the team’s worth at approximately $10 billion.

Jerry Jones’ Net Worth

As of January 7, 2025, Forbes reports that Jones has a net worth of $16.7 billion, ranking him as the 123rd richest person globally.