It seems that happiness might indeed be something you can purchase.

A recent report from Empower, a financial services provider, revealed that approximately 59% of Americans view happiness, along with the ability to spend on joyful experiences and items, as the primary indicator of success.

In the study, participants were asked to identify their top three valued indicators of success. Free time for personal pursuits and physical health tied for the next highest rank, each chosen by 35% of respondents.

In contrast, only 27% considered financial wealth to be the foremost measure of success.

Participants attributed their financial achievements primarily to hard work, talent, personal connections, and a bit of luck.

About half of those surveyed felt they were less financially successful compared to their peers. Almost 60% expressed that achieving financial success is more difficult for their generation than for previous ones, a sentiment most strongly felt by millennials (69%) and least by baby boomers (49%).

Both millennials and Gen Z showed the highest optimism regarding their chances of attaining financial success during their lifetimes.

The study also identified obstacles to success, noting that around 35% of respondents regarded the economy as a hindrance, while 30% pointed to income instability as a significant concern.

Other noted barriers included a lack of clear financial goals and postponing financial planning.

For this research, Empower surveyed 2,200 American adults aged 18 and over in September.