‘Kudos on #2’: Habit Burger Takes a Jab at In-N-Out with Billboard Following Burger Rankings
Habit Burger & Grill is proudly celebrating its top position in a burger ranking survey, specifically placing it ahead of In-N-Out Burger.
In Los Angeles, many have noticed Habit Burger’s cheeky billboard message saying, “Congrats on #2, In-N-Out.”
This advertisement refers to a July survey by YSL News 10Best, which ranked popular burgers from fast-food chains. A group of burger enthusiasts and 10Best editors carefully picked the top contenders, and readers cast their votes. Habit’s Double Char secured the top spot, while In-N-Out’s Double-Double came in second.
The Irvine-based chain kept the playful spirit alive by sharing a humorous letter on its official Instagram, directed at In-N-Out.
“In today’s world, there’s a strong focus on winning. Let’s take a moment to honor those who come in second. The runner-ups. There are numerous burger choices out there, and yours just took #2,” the post read. “That’s impressive. So here’s to you, In-N-Out. Congrats on #2. From your friends at Habit Burger & Grill.”
In-N-Out Supporters Stand Up for Double-Double
This playful jab didn’t go unnoticed. Loyal In-N-Out fans quickly replied in defense of their favorite burger in the comments section.
“That’s amusing. Meanwhile, In-N-Out is always bustling, with cars lined up outside at every location,” one user commented.
“This ad is making me crave a Double-Double,” another follower remarked.
YSL News has reached out to In-N-Out for a statement on the matter.
The Best Burgers by YSL News
Here’s the complete ranking of YSL News’s top ten burgers from major chains.
- Double Char: Habit Burger Grill
- Double-Double: In-N-Out Burger
- BBQ Rodeo Burger: BurgerFi
- Jumbo Jack Cheeseburger: Jack in the Box
- Cheeseburger: Five Guys
- Double Meat Whataburger: Whataburger
- ButterBurger Cheese, Double: Culver’s
- Whopper: Burger King
- Double Western Bacon Cheeseburger: Carl’s Jr.
- The 1921 Slider: White Castle
History of The Habit Burger Grill
The Habit Burger Grill opened its first outlet in 1969 in Santa Barbara, originally named Hamburger Habit. In 1995, the chain expanded to its second location in Ventura and gradually grew to over 20 outlets in Southern California. By 2014, it had reached 109 locations. Today, the Irvine-based chain boasts 372 restaurants, including 30 in the UK.
History of In-N-Out Burger
Established in 1948, In-N-Out opened in Baldwin Park, California. Currently, there are approximately 400 locations across seven states: California, Nevada, Arizona, Utah, Texas, Oregon, and Colorado.
The fast-food spot has developed a loyal fanbase among both regular customers and celebrities, particularly after renowned chef and author Anthony Bourdain called In-N-Out the top restaurant in Los Angeles.
