A nostalgic trend from the mid-2010s is resurfacing on social media, inspired by a memorable moment from Comedy Central’s archives.

This trend started on TikTok, utilizing an audio clip from a 2016 episode of the sitcom “Broad City,” which stars Ilana Glazer and Abbi Jacobson. Since its upload in early October, this audio has appeared in over 135,000 videos on the platform.

Typically, participants lip-sync to the comedic 12-second dialogue.

The specific audio snippet features a conversation between two women who are unsure about proper nightclub etiquette. The dialogue humorously suggests they might not be the most informed about clubbing culture. The exchange includes:

“Do you know them?”

“No, but in da clurb, we all fam.”

“What?”

“In da clurb, we all fam.”

“I don’t-”

“In the club, we are all family. Are you racist?”

Some TikTok creators choose to cut the audio before the last line based on their content context, yet most embrace the humor of the original scene.

Curious about the source of this trend filling your feeds? Here’s the rundown.

‘In da clurb, we all fam’ trend

The sound originally reached TikTok when comedian Maggie Winters, known as @saggiesplinters on the platform, posted it on October 3. In her video, she lip-syncs with fellow TikToker Connor Woods (handle @fibulaa).

The video quickly garnered almost 12 million views, with viewers expressing their love for the original show and commiserating about frequently quoting it without recognition.

People began to use the sound for various life scenarios, describing everything from socializing at church to showcasing Halloween costumes while attempting to stay trendy for a younger audience.

In a particularly popular example, one user humorously depicted sitting with unfamiliar faces at a hibachi restaurant. Another TikTok featured a man with Down syndrome playfully greeting others with the same condition, despite being strangers.

Even celebrities and influencers joined in on the fun, such as pop star Sabrina Carpenter, whose video received 14.8 million views as she lip-syncs the audio with the caption “My 30-year-old fans trying to talk to my 12-year-old fans.” This resonated with fans, as one remarked, “Sabrina please. My niece asked, ‘Are you allowed to listen to her?’ Like girl are YOU?”

Additionally, Olympic gymnast Stephen Nedoroscik utilized the audio in a clip shared by “Dancing With the Stars” partner Rylee Arnold, amassing 6.1 million views. Fans celebrated what they called Stephen’s “sassiest” appearance, with comments jokingly noting his improved lip-syncing skills.

Where did the ‘in da clurb’ quote come from and what is Broad City?

“Broad City” was a comedy series created by and starring Ilana Glazer and Abbi Jacobson, airing from 2014 to 2019 on Comedy Central. The show initially started as a web series from 2009 to 2011.

Based on their real-life friendship, the sitcom depicted the lives of characters Abbi Abrams and Ilana Wexler as they navigated challenges in New York City. The series was praised by critics and received numerous award nominations.

The clip that sparked this viral trend is from Season 3, Episode 7, titled “B&B-NYC,” which aired on March 20, 2016. In this episode, Abbi and Ilana decide to rent out their apartments on a bed and breakfast app to earn some extra cash. After hosting guests, they plan to spend the night on Ilana’s rooftop but end up sneaking into an upscale nightclub instead.

While trying to blend in at the club, Abbi suspects that other patrons recognize them for crashing the party. Ilana, attempting to engage with the crowd, amusingly waves at some club-goers, leading to the now-famous exchange.

Other lines from “Broad City” have also enjoyed a lasting impact in pop culture since the show’s end, such as “I’m only 27. What am I, a child bride?” and Ilana’s iconic catchphrase, “Yas Queen.”