Independent bookstores play a vital role today. With fair access to reading material facing challenges, these stores act as defenders against censorship and serve as essential resources for their local communities. Each week, we explore a different independent bookstore, uncovering their unique features and sharing their book suggestions. This week, we’re talking to Alissa Redmonds, the owner of South Main Book Company in Salisbury, North Carolina!

Can you share the story of your bookstore?

I retired from diplomacy in October 2022, with my last post being in Bolivia. In 2019, I had to evacuate with my 4-year-old when a presidential election went awry. While preparing to fly back to the U.S., I stumbled upon the listing for South Main Book Company, which was being sold by its previous owner. A few days later, with the help of my brother, I arrived in Salisbury with my child in a newly purchased station wagon. I quickly became the owner of this beautiful bookstore. I had no experience in retail, but I brought significant experience in community building from my work abroad, and now I’m dedicated to fostering a community of literary enthusiasts in rural North Carolina, which feels like the most meaningful endeavor I’ve ever undertaken.

What sets your independent bookstore apart?

South Main Book Company has contributed thousands of books to Little Free Libraries in Rowan County. In the summer of 2020, we donated over $13,000 worth of anti-racist literature to these libraries after facing a backlash for supporting the removal of a Confederate monument nearby. Subsequently, we replenished the libraries with STEM titles in early 2021.

We’ve also sponsored numerous community festivals in the park adjacent to our store, such as Salisbury PRIDE and the Happy Roots Earth Jam. We’re recognized locally for our significant contributions to children’s literacy, and various civic and religious groups often buy diverse books from us to donate to schools in need.

What’s your favorite section of the store?

For me, the best part of the store is the connection we have with our community. Last Labor Day weekend, we donated around 250 books to Little Free Libraries. A customer thanked us on Facebook afterward, saying: “I just wanted to express my gratitude for filling the little free libraries. Right now, I can’t afford to buy books, but thanks to you, I can still enjoy reading.”

Which book do you love to recommend, and why?

One of my top recommendations is “The Postcard” by Anne Berest. The translation from French is remarkable, perhaps the best I’ve encountered. Although I’m not usually drawn to historical fiction, especially stories set during World War II, a well-crafted narrative can be transformative. This book tells a compelling story based on true events, vividly highlighting a global tragedy through the experience of one family. I was captivated by the details surrounding various artists and authors who brushed against the main characters (I intend to read everything by Irene Nemirovsky next). I can’t recommend this novel enough—many readers have thanked me after finishing it, especially for its heartbreaking conclusion.

Is there a book you feel should receive more attention, and why?

I learned that Nana Kwame Adjei-Brenyah is in his early 30s. I hope to experience many more of his groundbreaking, impactful novels during my lifetime, though I secretly hope that his output is limited as he works to rebuild our world through his extraordinary insight and empathy. His book “Chain-Gang All-Stars” is brilliant, and I will eagerly follow any future projects he undertakes.

Why is it important to shop at local, independent bookstores?

My bookstore has introduced me to countless people, especially children who may not have had the chance to explore the world yet. Growing up in a small North Carolina town, I know that meaningful conversations about life can shape one’s journey. If I hadn’t engaged with others or experienced different perspectives, my life story would likely be vastly different. Through my experiences, I aim to help customers—especially the younger ones—understand that even in a small town, they can discover diverse books that broaden their outlook on life long before they board an airplane. Books in our store hold infinite possibilities for knowledge and experience.

Are there any upcoming programs or partnerships at your store that you would like to announce this quarter?

Last year, a lot of attention was focused on our project to transform a Japanese fire truck into a bookmobile. As a result, I was given the opportunity to contribute regularly to a local news organization. I’ll be creating monthly videos to inform the Southeastern community about various topics, including banned books, local authors, and upcoming events at our bookstore, as well as happenings in Salisbury and Rowan County.