The Cowboys Remain Thanksgiving’s Main Attraction, But This Game May Leave Fans Disappointed
Thanksgiving is synonymous with the Dallas Cowboys.
This year, however, this beloved tradition may leave you feeling less than satisfied. With the addition of the struggling New York Giants to the mix, the Thanksgiving game may not turn out to be as exciting as hoped.
In an unusual quarterback matchup, we have Cooper Rush facing off against Tommy DeVito.
There’s a chance this game on Fox (4:30 p.m. ET) could surprise us. Just last week, the Cowboys (4-7) participated in one of the most thrilling finishes of the NFL season, pulling off an upset against Washington.
So yes, we’re still hoping for some impressive plays from KaVontae Turpin.
However, as both teams have faced significant setbacks—such as the Cowboys losing Dak Prescott to a season-ending hamstring injury and the Giants (2-9) releasing ineffective quarterback Daniel Jones due to contract concerns—the game seems likely to be lacking in quality.
The Cowboys are struggling with their running game, which is reported to be the worst it’s been since before Emmitt Smith joined the franchise in 1990, currently ranking near the bottom of the NFL. They might find some relief against the New York Giants’ run defense, which stands just slightly better at 30th in the league.
On the Giants’ side, they will showcase one of the NFL’s standout rookie receivers. Malik Nabers made headlines following their 30-7 loss to the Tampa Bay Buccaneers, emphasizing that quarterback performance isn’t to blame, noting similar outcomes with Daniel Jones at the helm.
If you’re hoping to see touchdowns, your best bet may be to look elsewhere. The Giants and Cowboys have recorded the lowest touchdown rates in the NFL when entering the red zone, at 38.7% and 42.9%, respectively.
That’s disappointing enough on paper; it will likely be even tougher to watch on TV.
This may be the year when the Detroit Lions (10-1), who have a good chance at reaching Super Bowl 59, draw more viewers during their early afternoon Thanksgiving game (12:30 p.m. ET, CBS) against the Chicago Bears. And the night game features an appealing matchup too, with the Miami Dolphins visiting the playoff-hopeful Green Bay Packers (8:20 p.m., NBC).
The Cowboys’ time slot has traditionally been a crowd-pleaser, attracting viewers eager for football after their Thanksgiving meal.
We’ll find out how this year holds up.
Just two years ago, the Cowboys faced the Giants during the same Thanksgiving time slot, drawing an average of 42.1 million viewers—the highest ever for a regular-season NFL game. Both teams entered that day with 7-3 records and both made deep playoff runs.
Last Thanksgiving, even a one-sided game between the Cowboys and the Commanders reached 44.3 million viewers at its peak, averaging 41.4 million. Despite the lopsided matchup—Dallas entered at 7-3 heading for the playoffs, while Washington stood at 3-7—the CBS broadcast ranked among the most-watched NFL regular season games ever.
But who will tune in for the Cowboys and Giants this year?
It might draw viewers similar to the way people slow down to look at a car accident. Thinking back to when traffic came to a halt as I peered at debris cleared to the roadside—hoping everyone was safe, yet intrigued by the incident—there’s potential that the Cowboys’ current struggles could attract curiosity.
The Cowboys have endured numerous issues this season. While the two-time defending Super Bowl champion Kansas City Chiefs have drawn immense TV ratings—boasting the highest numbers this season including an average of 31.2 million for their Week 11 game against the Buffalo Bills—the Cowboys haven’t been far behind.
In Week 3, a game against the Baltimore Ravens attracted an average of 27.3 million viewers on Fox, and a Sunday night game against the San Francisco 49ers reached an average of 23.9 million—the highest for a Week 8 matchup.
Despite the pressure on Cowboys head coach Mike McCarthy, who is on the last year of his contract, and injuries to key players like Prescott, All-Pro linebacker Micah Parsons, and defensive end DeMarcus Lawrence, fans continue to watch. The team’s struggles at home, having lost all five home games this season, haven’t deterred viewership—AT&T Stadium has been more a site for defeats than triumphs.
Despite these difficulties, the Cowboys remain a draw for audiences. With the Giants suffering a six-game losing streak and the Cowboys matching that with six consecutive home losses since the playoffs last January, there’s plenty of drama to attract viewers.
In any case, Thanksgiving is upon us. As per tradition, the Cowboys will support the Salvation Army’s holiday initiatives, featuring their iconic red kettles in the end zone. The halftime show will include a performance by Lainey Wilson, taking over from last year’s Dolly Parton, who was in a Cowboys Cheerleader outfit. Let’s keep the traditions alive.
Just don’t expect stellar football.