Johnny C. Taylor Jr. addresses your HR inquiries as part of his column for YSL News. Taylor serves as the president and CEO of the Society for Human Resource Management, the largest HR professional association worldwide, and is the author of “Reset: A Leader’s Guide to Work in an Age of Upheaval.”

Question: I’ve taken a break from my job as a marketing manager and want to get back to work. Many have suggested I explore “returnships.” Can you explain what returnships are and their effectiveness? –Broderick

Answer: It’s wonderful that you’re thinking about resuming your marketing career! Returning to work after stepping away can feel overwhelming, but returnships provide a structured and nurturing approach to help ease back into the job market.

A returnship is basically an internship specifically geared towards seasoned professionals who have taken a break from their careers. This organized program offers the chance to refresh your skills, learn about new technologies, and reconnect with the professional environment. You can think of it as a transitional phase between your last job and your next opportunity.

Many organizations are now acknowledging the benefits of returnships. These programs exist across numerous industries, with various success stories backing their effectiveness. For instance, Mastercard has successfully transitioned many returnship participants into full-time employees, highlighting the advantages these initiatives offer both to individuals and companies.

Typically lasting a few months, returnships include hands-on experience, guidance from mentors, and opportunities for professional growth. While some programs offer compensation, others may not, yet many ultimately lead to permanent job positions. The main goal is to facilitate a smooth return to work and help you regain your footing in your profession.

For individuals like you, returnships can make a significant difference. They provide an opportunity to hone your skills, build relationships within the industry, and enhance your confidence. By engaging in a returnship, you can showcase your abilities to potential employers and improve your likelihood of obtaining a gratifying new job.

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As I continue to shape my career journey, I’ve noticed some individuals achieving success through a targeted approach on social media. I’m curious about leveraging social media for job opportunities and professional growth. What’s the best way to do this? – Kai

Social media has undeniably altered the employment landscape. It has transformed from a simple connection tool for personal use to a powerful asset for advancing your career. Here are some ways you can utilize it to move ahead:

◾ Establish a strong online presence: Build an engaging professional profile on platforms like LinkedIn. Your profile should act as a digital resume that showcases your skills, experiences, and career objectives. Include a professional photo and compose a brief, captivating summary that emphasizes your unique strengths.

◾ Participate in your industry: Join specific groups related to your field, follow industry leaders, and stay updated on trending topics. Share insightful content, engage in conversations, and showcase your knowledge. This can help position you as a thought leader and broaden your professional network.

◾ Network thoughtfully: Connect with individuals in your target industry, including colleagues and potential employers. Use platforms like LinkedIn to send personalized messages and foster dialogues. Attend virtual conferences and webinars to network with professionals in your area.

◾ Utilize social media for job searches and research: Leverage social media to find job openings, investigate companies, and stay informed about industry shifts. Platforms like LinkedIn, Twitter, and Instagram often host job boards or useful hashtags. Sites such as Glassdoor provide insights into workplace culture and employee experiences.

◾ Keep a professional demeanor: Your online behavior reflects your professional image. Be thoughtful about your posts and ensure the content aligns with your career ambitions while avoiding anything that might appear unprofessional.

By effectively using social media, you can considerably enhance your career opportunities. These platforms enable you to express your interests, foster relationships, and remain updated about industry developments. Consistency and authenticity are crucial for building a solid online image.